Reddit is a social news website on which users can post links to content on the Internet. The site has discussion areas in which users may discuss the posted links and vote for or against others’ comments. It has a simple design that is easy to use with a simple idea that when you find quality content on the Internet, you highlight it for others to enjoy using Reddit.
So how does Reddit cater our marketing needs in the world of outnumbered options for both content as well as marketing tools? Well the answer to it is intricate but not impossible. So lets list out few reasons why Reddit is one of the prime choices by many leading sites.
1. Its simple
Submitting links to Reddit is easy and a great way to boost your sites traffic and rankings. As long as you have a website or a blog with some content and links you can submit, half the job of using reddit to get traffic is already done. The only thing you have to do now is create a free account and start submitting links. Link submission for Reddit is an absolutely simple process. Unlike Digg, you don’t have to pick a specific category or write a description for your submission. You’ll just need to type in the URL and enter the title for your link to be accepted.
2. Its different
While many of the other social news sites are dominated by current headlines, Reddit attracts more offbeat news and commentary on current news. This makes it a good site for those that get their news from a more conventional source and just want to hear what people are saying about it. So to speak Reddit’s user base has very eclectic tastes and one may find something that is well worth a return visit.
3. Enhanced personalization for likings
Reddit is a source for what’s new and popular on the web — personalized for its users. Their votes train a filter, that direct reddit to their likes and dislikes because of which Reddit begins to be recommend links filtered according to the taste. Thus the content it recommends is more targeted to niche interests and therefore people are more likely to click on and read the articles. But as a blogger or internet marketer this has an even more significant meaning. If it’s your content that features in the recommended page then it’s more likely you are reaching your target audience.
4. Democratic and no redundancy
It’s easier for ordinary users to get a front page story, Unlike Digg its not always a profile with extended list of friends winning the chance to be famous. Also breaking news really is breaking news on Reddit, not 2 day old news reheated with existing duplicates to the story popping up now and then. This brings the blogger in focus enabling them to enjoy more attention and visits to their site.
Reddit includes sections called subreddits, which focus on specific topics, such as politics, programming, “not safe for work”, or science. When you submit a post you can flag it up with these subreddits. These being less competitive create more chances of your article hitting the front page. These subreddits may also be created according to your choice.
The sheer variety of material covered in Reddit appeals to both users and marketers alike. While Reddit definitely has a lot of potential when it comes to generating traffic, the most important point is knowing how to leverage the exposure given to your website once it gets on the Reddit front page. President Barack Obama acknowledged the emerging influence of blogging upon society by saying “if the direction of the news is all blogosphere, all opinions, with no serious fact-checking, no serious attempts to put stories in context, that what you will end up getting is people shouting at each other across the void but not a lot of mutual understanding.”
Social bookmarking opens the door to new ways of organizing information and categorizing resources. This is all about sharing and exposure. There is no other low-cost promotional method out there that will easily give you large numbers of visitors, some of whom may come back to your website again and again. Most bookmarking sites are free, which means you can launch marketing efforts without spending considerable marketing funds. However the best way to generate quality traffic is still to put your effort into creating great content.